DAILY INSTALL BRIEF · 2026-06-19
NFL Christmas Day games on Netflix expires in 195 days — what changes for households
What's happening
NFL's Christmas Day games rights deal with Netflix expires at the end of 2026 — about 195 days from now. Currently structured as a 3-year deal. Annual value: $150,000,000.
5 total games over 3 years (typically 2 per Christmas)
What Rick thinks happens next
After 28 years watching rights deals turn over, the pattern is usually one of three: (1) the incumbent renews at a 15-30% premium because nobody else will pay the carriage minimums; (2) a streamer (Amazon, YouTube, Apple, Netflix) buys exclusive cuts and breaks the bundle; or (3) the league splits the package into smaller deals across multiple carriers, which is what every cord-cutter dreads because it means more services to subscribe to.
What to do right now
If you're a heavy NFL household, do not lock into a 2-year live-TV contract today. Month-to-month services (YouTube TV, Hulu + Live, Fubo) all let you pivot when the new deal lands. If you're on antenna-only for the over-the-air component, you're fine — broadcast packages rarely move off CBS/FOX/NBC even on rights resets.