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FLAGSHIP BRIGHT-ROOM SHOOTOUT

Sony Bravia 9 II vs Samsung S95H — Bright-Room Flagship Shootout

By Rick Baron · SWAT A/V · 28 years of installs · Updated 2026-05-29

★ Rick's bottom line
Bravia 9 II for direct-sun · S95H for normal-bright living rooms
Different tools. Bravia 9 II's 4,000-nit TRUE RGB Mini-LED is for media rooms where the screen competes with windows. S95H's 2,553-nit OLED is for normal-bright living rooms — way better contrast + perfect blacks. If you're not in a direct-sun room, S95H wins on overall picture quality. Sony's 2× HDMI 2.1 limit is a real consideration for gaming households.
Sony
Bravia 9 II
Sony Bravia 9 II 65"
MSRP $3,999
VS
Samsung S95H QD-OLED 65"
Samsung S95H QD-OLED 65"
MSRP $3,399
Live street prices — refreshed daily
Sony
Bravia 9 II
Sony Bravia 9 II 65" → MSRP $3,999
Spec Sony Bravia 9 II 65" Samsung S95H QD-OLED 65"
Panel TRUE RGB Mini-LED QD-OLED
Peak HDR brightness ~4,000 nits 2,553 nits
Black level Excellent for LCD (blooming) Perfect (true black)
Refresh 120Hz (est) 165Hz
HDMI 2.1 2× ⚠ 4× + 4× on One Connect
Dolby Vision
HDR10+
Smart OS Google TV Tizen 2026
PS5 integration ✅ Auto HDR/Game Mode
Art Mode ✅ NEW on OLED
Sizes 65/75/85/115 55/65/77/83
Price (65") TBD (~$4,000) $3,399
Rick's score 9.3 / 10 9.4 / 10
★ Buy this one if

Sony Bravia 9 II 65"

Buy the Sony Bravia 9 II if you have a media room with direct sun on the screen, you're a single-console household (2× HDMI 2.1 is fine), or you want the 115" size for trophy installs.

Read full review →
★ Buy this one if

Samsung S95H QD-OLED 65"

Buy the Samsung S95H if you're in a normal living room, you want OLED contrast in HDR, you're a multi-console household, or you'll use Art Mode.

Read full review →
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