MID-TIER MINI-LED SHOOTOUT
Sony Bravia 7 II vs Hisense U7SG — Premium Sony vs Value Mini-LED
By Rick Baron · SWAT A/V · 28 years of installs · Updated 2026-05-29
★ Rick's bottom line
U7SG for most buyers · Bravia 7 II for Sony color purists
U7SG hits 3,000 nits at ~$1,700; Bravia 7 II hits ~2,000 nits at a premium price. U7SG also has 4× HDMI 2.1 vs Sony's 2×. The Bravia 7 II's win is Sony color science (XR Processor) and PS5 integration. For non-PS5 households without color-purist needs, the U7SG is genuinely the smarter spend.
Sony
Bravia 7 II
Bravia 7 II
Sony Bravia 7 II 65"
MSRP $2,499
VS
Hisense U7SG ULED Mini-LED 65"
MSRP $1,499
Live street prices — refreshed daily
| Spec | Sony Bravia 7 II 65" | Hisense U7SG ULED Mini-LED 65" |
|---|---|---|
| Panel | TRUE RGB Mini-LED | ULED Mini-LED |
| Peak HDR brightness | ~2,000 nits | 3,000 nits |
| Refresh | 120Hz (est) | 165Hz |
| HDMI 2.1 | 2× ⚠ | 4× |
| Smart OS | Google TV | Google TV |
| Processor | Sony XR | Hi-View |
| PS5 Auto-HDR/Game Mode | ✅ | — |
| ATSC 3.0 | — | ✅ |
| Built-in audio | 2.0 Acoustic Surface | 2.1.2 / 50W Atmos |
| Wireless rear-speaker support | ✅ | — |
| Brand tier | Premium | Mid |
| Price (65" est) | TBD ($$$) | $1,699 |
| Rick's score | 8.8 / 10 | 8.8 / 10 |
★ Buy this one if
Sony Bravia 7 II 65"
Buy the Sony Bravia 7 II if you're a PS5 household, you want Sony color tuning, you value the wireless rear-speaker support, or premium brand reliability matters.
Read full review →★ Buy this one if
Hisense U7SG ULED Mini-LED 65"
Buy the Hisense U7SG if you want flagship-spec features (3,000 nits + 165Hz + 4× HDMI 2.1) at mid-tier pricing, or you watch a lot of OTA broadcast (ATSC 3.0).
Read full review →