Sony TVs in 2026 — The Full Lineup + Honest Install Take
Premium reference — the pick for movies, HDR cinema, and PS5.
Sony's 2026 lineup: BRAVIA 9 Mini-LED flagship, BRAVIA 8 II QD-OLED (the A95L replacement, 55/65" only), the legacy A95L still selling at 77", and the BRAVIA 8 WOLED. The mid-range BRAVIA 5 replaces the X90L. Sony's calling card is the XR processor — color accuracy and motion handling that pros calibrate for reference rooms.
Sony's 2026 lineup at a glance
| Tier | Model | What you're getting | Price range |
|---|---|---|---|
| Flagship Mini-LED | BRAVIA 9 | Mini-LED. Cinema HDR mastered Sony-tuned. 65/75/85". | $2,800–$5,500 |
| New QD-OLED | BRAVIA 8 II | Replaces A95L. 55/65" only. Same XR processor as A95L. | $2,500–$3,800 |
| QD-OLED 77" | A95L | 77" only; 55/65 discontinued Jan 2026. Still excellent. | $4,500 |
| Mid OLED | BRAVIA 8 | WOLED mid-tier. | $1,800–$2,800 |
| Mid Mini-LED | BRAVIA 7 | Mini-LED mid-tier. | $1,400–$2,400 |
| Mid LED | BRAVIA 5 | NEW for 2026, replaces X90L. 55-98". | $1,000–$2,800 |
| Entry | BRAVIA 3 | Entry-level. 4K HDR baseline. | $500–$900 |
Prices as of 2026-05-21. Live pricing varies — click any model to check current price on Amazon. Use the manufacturer site for full spec sheets.
Where Sony wins and where it doesn't
✓ Strengths
- Best color science / motion handling (XR processor)
- Built-in PS5 gaming optimizations (Auto HDR Tone Mapping, Auto Genre Picture Mode)
- Acoustic Surface Audio+ (the panel IS the speaker on some OLEDs)
- Pro-calibrator favorite
✗ Weaknesses
- Premium pricing — pay for the brand
- Google TV ads slightly more aggressive than LG webOS
- Limited size options at some tiers
Rick's overall TV-buying philosophy
Read Rick's full honest install take on TV buying — covers which brands he trusts, why TCL has caught up, the 8K trap, and the whole-house platform argument. Twenty-two years of residential AV install perspective in one piece.
Sony-specific install notes
[Rick — drop your Sony-specific install notes here. Warranty experience (RMAs, response time, support quality), common DOA / defect patterns you've seen, panel uniformity reality (banding, vignetting, bright corners), which model in the lineup actually delivers the best value vs. what's overpriced, and any installer-only gotchas that buyers wouldn't know (HDMI port quirks, software bugs, mounting quirks). 3-6 sentences is plenty.]
What to do next
If you've narrowed to Sony and want help picking the right tier for your room: